I’m very excited for the world premier of the documentary, Objectified, at the South by Southwest film festival in March. Take a look at this trailer and I think you, too, will be pretty pumped-up to see the full film. A little bonus of the film is that it will take us inside of Apple’s design facility and we’ll hear from Jony Ive, one of the true design superstars. I would think that Design Within Reach should devote a significant portion of its marketing budget to getting this film into the hands of as many people as possible. Perhaps, Design Within Reach could do a co-branded DVD and send it for free to its customer base. At least they should have this YouTube.com trailer on their front page of their website.