Comments on: “A brand is now only as influential as its consumers.” http://www.timothypost.com/2006/08/21/a-brand-is-now-only-as-influential-as-its-consumers/ A native Bostonian, now living, working and enjoying life in Krasnodar Krai. Sun, 06 Dec 2009 13:42:53 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Charlie http://www.timothypost.com/2006/08/21/a-brand-is-now-only-as-influential-as-its-consumers/comment-page-1/#comment-11 Charlie Fri, 25 Aug 2006 18:20:00 +0000 http://www.timothypost.com/?p=122#comment-11 I'm not sure just badges are enough... When a user has limited "real estate" on their page and needs to take time to place something, there is a cost. The brands have to provide some kind of value in exchange for the cost spend by the user. That's why I think you're going to see more branded services that provide value in an expressive way... like if I could put Mets highlights on my blog and have them sponsored by ESPN with a linkback to them.... or sponsored by Gatorade or something. I’m not sure just badges are enough… When a user has limited “real estate” on their page and needs to take time to place something, there is a cost. The brands have to provide some kind of value in exchange for the cost spend by the user. That’s why I think you’re going to see more branded services that provide value in an expressive way… like if I could put Mets highlights on my blog and have them sponsored by ESPN with a linkback to them…. or sponsored by Gatorade or something.

]]>